Not really, we as a company are law-abiding and supportive of State Administration. We simply try to provide opportunities to those who missed out the same due to Educational Qualification, Capital Requirements and Age. Providing them opportunity would prevent Rich-Poor Divide and bring harmony in the society.
In spite having differences, we have a liberal view towards capitalism and we seek a balance by promoting fair competition, supporting small businesses, ensuring worker rights, implementing social safety nets, and fostering inclusive growth for equitable economic opportunities.
This has to be defined in modern Indian Context. Since India is facing historical record unemployment, the so-called "Waged Slavery" is also a luxury. For small vacancies also, there is more than 1000 times applicants in Government and Large Corporate Jobs. This necessarily means that we as a country have largely failed to create opportunities.
Now having assumed that someone gets the employment and is hired at a decent salary, do you think that He/She has really achieved anything great? Emma Goldman says, "The only difference is that now you are hired slaves instead of block slaves." No incentive on better performance shall trap you in a "Salary Window" that may appear like a Cage in midst of inflation, family needs and aspirations.
With the arrival of Artificial Intelligence and Automation, when the world is staring at Global Slowdown; We are facing the same challenges as faced during First Industrial Revolution. People are losing jobs and there is unprecedented Inflation in most of the Global Markets. We need to handle this situation very carefully in order to avoid Social Unrest.
Not only that we mentioned above, Capitalism is adversely impacting all segments of small businesses. For example:
Not just this, Capitalism is impacting the core of "Indian Business Values" and this core was Entrepreneurship. Capitalism adversely impacts small entrepreneurs by favoring large corporations with economies of scale, creating market monopolies, increasing competition, reducing profit margins, limiting access to resources, and stifling innovation through aggressive dominance.
We have two models wherein we offer solutions to this rising urgency in the Indian Economy. We have a B2C model called Para and a B2B model called Para Cart. We encourage building entrepreneurship online with a reselling model by leveraging social media marketing: showcasing quality factory-priced products, highlighting profit potential, targeting niche audiences, engaging followers, and tracking performance for growth.
Now let us understand the rationale behind our approach. Margin Distribution: Manufacturers allocate margins across the supply chain: carrying and forwarding agents (5-10%), wholesalers (8-15%), and retailers (15-30%), ensuring profitability at each stage while controlling overall costs.
High Advertisement Costs: Creating a brand involves high advertising costs for campaigns, media space, influencer marketing, and digital promotions, making it a significant investment often inaccessible to small businesses. Excessive advertising costs can overwhelm businesses, especially startups, by draining cash flow, reducing profit margins, and failing to deliver expected returns, potentially leading to financial instability and business collapse.
Let us understand our reseller model first. The format is called Para that stands for Phyto Atomy Reseller Application. The reseller model allows individuals to sell products at a markup, sourced directly from manufacturers or suppliers. Our Competitors like Meesho and Glow Road provide platforms for resellers, offering a range of products at wholesale prices, enabling entrepreneurs to earn profits through online sales.
While Meesho and Glow Road are mere platforms, we are sole owners of brands and are also the manufacturer of the products. This ensures "Better Margins," "Consistent Quality," and "Trustworthy Supply Chain."
Popular B2B platforms in India include India MART, Trade India, and Exporters India. These platforms connect manufacturers, wholesalers, and suppliers with businesses, facilitating bulk transactions, product sourcing, and trade negotiations, helping businesses expand their market reach and streamline procurement processes. Other than this, there are:
Most of the above-mentioned entities are Platforms. Here suppliers could be manufacturers or their designated agents. In this case, Manufacturing Margins, Agent Margins, and Platform Charges add to the cost. Also, Platforms are not responsible for the business but only provide the connections. On the Contrary, we are the brand owners, manufacturers, and sole business owners. This reduces the cost and our customers get the best price, service, and quality.
Not at all. While profitability is essential for sustainability, our mission goes beyond mere profits. We aim to bridge the gap between small entrepreneurs and opportunities by providing them with the tools, resources, and platforms they need to thrive. Our focus is on building a self-reliant ecosystem where everyone, irrespective of their background, has a fair chance to succeed.
As sole manufacturers and brand owners, we have complete control over the production process. This ensures that all products meet stringent quality standards before reaching customers. We employ rigorous testing protocols, maintain transparency, and continuously gather feedback to ensure consistent quality and trustworthiness.
Joining our platform is a simple process. Individuals can register via our Para application, create their reseller profile, and gain access to a wide variety of factory-priced products. From there, they can leverage social media marketing and their networks to start selling and earning profits. We also provide marketing support, training resources, and performance tracking to help our resellers succeed.
We offer a diverse range of products spanning multiple categories, including fashion, electronics, home essentials, beauty products, and more. Our inventory is curated to cater to the latest market trends and customer preferences, ensuring our resellers have a competitive edge in the market.
Our B2B model, Para Cart, directly connects small businesses with manufacturers, cutting out intermediaries. This allows them to procure quality products at the best prices, enabling higher profit margins. Additionally, we provide insights, analytics, and business support to help them grow and thrive in a competitive market.
Yes, we provide extensive training materials, webinars, and marketing resources for our resellers. From understanding product details to mastering social media marketing strategies, we ensure that our resellers are well-equipped to succeed in their entrepreneurial journey.
We have a robust logistics and supply chain system in place. Orders are processed quickly, and our trusted delivery partners ensure timely and safe delivery of products. This allows our resellers to focus on their sales efforts without worrying about fulfillment complexities.
Our long-term goal is to create a sustainable ecosystem that empowers small businesses and individuals, reduces unemployment, and promotes equitable growth. We envision becoming a catalyst for change by addressing the challenges posed by capitalism and fostering a culture of innovation, inclusivity, and entrepreneurship.
We prioritize customer satisfaction and have a dedicated support team to address grievances promptly. Whether it's a product issue, delivery concern, or reseller query, we ensure that all problems are resolved efficiently to maintain trust and reliability in our services.
We are committed to sustainable practices in our operations. From using eco-friendly packaging to supporting small-scale local manufacturers, we strive to minimize our environmental impact. Additionally, we actively engage in social responsibility initiatives, including skill development programs and community support projects.